About Us

A quality brand of men’s boxer shorts supporting men’s cancer charities. Our first product launch were our high quality black and white boxers for you to wear at every occasion. Since then we've launched two new colours - red and blue. These boxers show a lot about you – you know style, you know a good brand, and you look after yourself. By buying a pair of these boxer shorts you are helping to raise money and awareness of men’s health.

Founded in 2013, bollox has a vision to provide men with more knowledge about their health as well as giving you a new fashionable look. We believe it is important you look good at every layer. bollox offers both style and sophistication, whilst maintaining durability and quality. Our boxer shorts not only give you the comfort you deserve but they also have the added bonus of supporting men’s cancer charities, helping to raise awareness.

Offering a unique, risque style, bollox is aiming to take the boxer short market to the next level. Help us to help cure cancer, by purchasing a pair of bollox and spread the awareness mens health needs.

Our bx gymwear is next in line to be released early 2019. This high quality active wear clothing brand encourages men to keep fit stay active and eat healthy as part of a balanced lifestyle and mindset. This also complements the ‘check yourself’ message our underwear provides, creating a synergy that offers a complete health and fitness package for men of all ages.

The Idea

“The bollox idea had been rattling around for 4 years or so, then after cycling the London to Brighton for the ‘British Heart Foundation’ in 2012 and raising £500 I got a real buzz out of raising money for a charity.

So that was it – I loved the name and it fits so well with cancers that hits plenty of guys – Testicular, Prostate and Penile. The rest seemed quite a natural thing to do… it’s had to be a product that every guy would love to wear, and raised money for a cause that affects us guys.  So with the help of my wife and family the bollox concept started…. from the sketchy drawings and messy scribbles, to where we are at the moment, the aim of the brand is to not only be recognised as a Charity raising brand but also be a ‘must have’ item, a product which you want to show off to your friends, family and strangers in the street.”

Daren Elsley, Founder